Pain drives change.
Put your own money on the line if you skip your daily commitments. Free unless you fail.
iPhone coming soon.
Three steps. That's the whole app.
Set a daily deadline.
It repeats every day automatically — change it anytime.
Before that deadline, tap one button.
“Yes, I finished all my tasks for today.”
That's it.
We never ask what your tasks are — we trust you.
Tap YES in time → you pay NOTHING.
Miss the deadline → the fee you chose is charged to your card.
Why a small consequence works
It sounds too simple. But it's the same instinct that stops you touching a hot stove twice: pain avoidance.
A small, real consequence quietly rewires how seriously your brain treats your own promises.
That's why normal to-do apps fail — with no consequence, your brain treats the list as optional.
And remember: finish on time and you pay nothing. The app is free unless you fail.
“The pain of discipline weighs ounces. The pain of regret weighs tons.”
You're in control.
You set the fee
From $5 — pick what stings just enough.
Cancel anytime
No questions asked. No retention dark patterns.
Auto-pause
Miss 3 days in a row → charges pause automatically. We only hold you accountable while you're actually using the app.
Pricing
The app is free. You only ever pay the fee you set when you miss a deadline.
Tips welcome but optional.
Stripe processing fees are absorbed by us.
Get smarter about pain-driven change.
We write occasionally about the psychology of habits, accountability mechanics, and where money-on-the-line works (and where it doesn't).
One short email a week, sometimes less.
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What people say
“I tried every habit app. The only one that actually got me out of bed at 6am was the one that would charge me $20 if I didn't.”
“I've paid the fee twice. I haven't missed since. That's the whole pitch — it works because it's real.”